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Making Sense Of Social Media Social media can be a bit daunting if you don't take a moment to make sense of it all. Each week there are more companies being funded and more mergers and acquisitions taking place as companies attempt to make sense of it all, but sometimes you want them to (quoting the Talking Heads) "Stop Making Sense" and just help us understand what's going on here. To understand the landscape you need to break social media down into its elemental pieces. As I can see it, social media as a blanket term is the one category that overlaps the most with other categories in emerging media, further making it difficult to sort through. Click for details...

Broadcasting Bits: News Broadcasts Are Changing

NEWS.BROADCAST NEWS. THREE SIMPLE WORDS. And yet, just what do they mean? What's "news" today? And what are the vehicles by which we consume our news? Newspapers? Broadcast television? The Internet? The manner in which people watch news is clearly undergoing transformation. Broadcast television news viewers certainly have alternatives -- and Internet-based news programming may also provide more immediate access to news instead of waiting for that news to be prioritized (if appear at all) over "normal" broadcasting airwaves. Several technologies are combining to change the news gathering and viewing experience. Internet and mobile transmission protocols are enabling people to consume news content on a variety of devices. 3+ megapixel still and full-motion-video-capture cell phones are enabling anyone to acquire and transmit images. Web portals that foster and promote users to generate stories have provided the opportunity and outlet for anyone to be a provider of newsworthy content. Various terms are now applied to individuals who are not professional broadcast journalists or videographers. Whether the term is "citizen journalist," iReporter, or the worldwide community represented by Current TV, more people are acquiring images, more are editing stories, and more are making content for the world to consume. Some are struggling at this and others are thriving. Click for details...

LinkedIn Gets New Web2.0 Makeover

The professional networking site LinkedIn on Monday announced a sweeping redesign of its Web site and a new developer platform that allows partners to build companion applications on their sites. In reaching out to external sites, LinkedIn is hoping to expand the reach of its members' professional networks, and, in the process, further entrench its position as the top online community destination for working professionals. LinkedIn is one of the fastest-growing social networks today, boasting a 189 percent jump in membership this October compared last October, and attracting about 1.1 million new members a month. Click for details...

Six of Ten Consumers Have Watched Online Video Ads

Some 59% of online consumers surveyed said they have watched online video ads, and more than half of those viewers said they took action (e.g., visited a website, bought something) in response to the ad, according to The Kelsey Group. The findings are from the “Online Video: A New Local Advertising Paradigm” report, part of the ongoing User View study of consumer usage of traditional and online information sources to find and locate local businesses. Click for details...

:: ALERT :: Your Business Needs To Use Online Video Traditional Brick-n-Mortar Business MUST Pay Attention To This Video... ...ONLY if they wish to dominate their competition and prosper in their marketplace! Here is actual proof and LIVE CASE-STUDIES that demonstrates how online video marketing is CHANGING the way businesses capitalize from their marketing efforts! Even if your customer base is local, tied to a retail location or service area, Video will MOST DEFINITELY impact your profits. Make those phones ring, and make that door swing open all day long! Watch to see how web video can give you almost all the benefit of local TV advertising with almost none of the negatives. You'll learn how you can give your business a boost with low cost, high impact videos that you can produce and publish YOURSELF! Enjoy! P.S. Feel free to login as a member & leave your comments below and give it a rating above! Click for details...

Video Search & Relevance: Important Bedfellows

As I wrote in last month’s column, video offers enormous opportunity for local SMBs (Small/Mid-sized Businesses) to market online more effectively. Admittedly, some folks differ with that point of view. For example, one commenter wrote that “although the technology exists for businesses to deploy video online, SMBs can’t compete with big brands on creative work.” This person argued that it will take more than lowering the barrier-to-entry cost of video for SMBs to compete with bigger brands. I beg to differ. Why? From what we have seen, successful online video advertising involves more than glitzy, expensively-produced commercials. Successful video ads offer relevant, informative, and authentic content about a brand, product, and service: In short, the type of content that search engines love. Also, SMBs have the mobility, which larger competitors may lack, to optimize and adjust their videos for greater relevance, ultimately making them even better for search engines. Click for details...

Ad Spending On Social Networks Explodes In '08

Ad spending on online social networks worldwide will nearly double, to $2.2 billion in 2008 from $1.2 billion this year, according to an eMarketer study being released today. Most spending will come from the U.S., where social network advertising is projected to grow to $1.6 billion next year, from $920 million in 2007. MySpace and Facebook dominate U.S. social network advertising, claiming 70% of ad dollars. - Click for details...

The Business Face of Social Networking

You’ve got a Web site, a blog, and maybe even an RSS feed. Think you’re done with Web 2.0? Think again. Social networking sites—community-driven Web sites that aim to connect friends and colleagues into an interwoven fabric of a network—should be next up on your business agenda. The sites can help you find referrals, vet ideas, get advice and more—usually for free. When it comes to social networking for business, we’re not referring to MySpace, FaceBook and other online popularity contests where teens and 20-somethings (plus 30-somethings who wish they were still 20-somethings) post embellished or embarrassing tidbits about themselves in the name of “connecting” with friends and strangers. (Though it doesn’t hurt to have a presence there, if that demographic is your target market). Click for details...

Video Marketing - Developing a Video Squeeze Page With High Conversions

Have you heard the statistics yet that 51% of Google searchers in 2007 were looking for video? That's a statistic we simply cannot ignore. And if you're an internet marketer, the time is TODAY to start to capitalize on video marketing into YOUR traffic arsenal. While there are other methods of video marketing which include youtube videos, demos, training videos, and walk-ons, a squeeze page video is what is used to turn a web site visitor into a potential customer. In other words a LEAD. Why use video rather than text? The answer is simple. Higher conversions which range from 7 to 10 X higher than text and images alone. Click for details...

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Clinton Outspent By Obama Online

HILLARY CLINTON'S CAMPAIGN CAME UNDER fire for spending extravagantly after disclosing it had dished out $25,000 for luxury rooms at the Bellagio in Las Vegas and $100,000 on party platters in Iowa, among other expenses last month. But in spending on online social media and advertising, Clinton was easily outstripped by Democratic rival Barack Obama. Not a big surprise, given that Obama has run the most effective online campaign among the 2008 presidential candidates. Of the $32 million he raised in January, for example, $28 million came from online donors. Click for details...

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