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Online Ad Spend by Industry - January 2008

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Video Marketing - Developing a Video Squeeze Page With High Conversions

Have you heard the statistics yet that 51% of Google searchers in 2007 were looking for video? That's a statistic we simply cannot ignore. And if you're an internet marketer, the time is TODAY to start to capitalize on video marketing into YOUR traffic arsenal. While there are other methods of video marketing which include youtube videos, demos, training videos, and walk-ons, a squeeze page video is what is used to turn a web site visitor into a potential customer. In other words a LEAD. Why use video rather than text? The answer is simple. Higher conversions which range from 7 to 10 X higher than text and images alone. Click for details...

Top 10 US Online Video Properties - December 2007 Top 10 US Online Video Properties - December 2007 Note: Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive-download video. Click for details...

List Building 101 - You Must Use a Squeeze Page

A squeeze page is a way to gather the names and emails address of each visitor. It contains a headline, bullet points, and a subscription forms. Testomials, audio and video messages can also be used. Click for details...

HBO Inks YouTube Deal

HBO HAS INKED A DEAL with YouTube to create a channel on the video-sharing site, reports E! The site will air highlights from some of the premium cable net's popular shows, such as "Entourage," "The Wire" and "Extras." It will also include full-length episodes of "In Treatment." No terms were disclosed, but HBO said it gives viewers a legal way to see clips online. Source: Media Daily News Click for details...

U.S. Local Online Video Advertising Market to Reach US$1.5 Billion by 2012, According to The Kelsey

SMBs expected to allocate 11.6% of their online budgets to video advertising by 2012, driven in part by compelling consumer adoption and conversion rates. Princeton, NJ (June 25, 2008) - According to The Kelsey Group's U.S. Local Video Forecast (2007-2012), local online video ad revenues will experience significant growth during the forecast period, increasing from US$10.9 million in 2007 to US$1.5 billion by the end of 2012, representing a compound annual growth rate (CAGR) of 167.8 percent. The firm expects video ad products to command 11.6 percent of the online advertising budgets of small and medium-sized businesses (SMBs) by 2012 (CAGR: 124.5 percent). Click for details...

Graphic Charts & Stats Supporting Streaming Video Below are various charts, graphs, and statistics that will help you get a solid understanding of how the U.S. marketplace is adopting Online Video. U.S. Streaming Video Market Overview Demographic Profile of U.S. Internet Users Who've Streamed Online Video 75% of Internet Users Viewed Online Video - nearly 2.5 hours per viewer Key U.S. TV and Internet Metrics Click for details...

Broadcasting Bits: News Broadcasts Are Changing

NEWS.BROADCAST NEWS. THREE SIMPLE WORDS. And yet, just what do they mean? What's "news" today? And what are the vehicles by which we consume our news? Newspapers? Broadcast television? The Internet? The manner in which people watch news is clearly undergoing transformation. Broadcast television news viewers certainly have alternatives -- and Internet-based news programming may also provide more immediate access to news instead of waiting for that news to be prioritized (if appear at all) over "normal" broadcasting airwaves. Several technologies are combining to change the news gathering and viewing experience. Internet and mobile transmission protocols are enabling people to consume news content on a variety of devices. 3+ megapixel still and full-motion-video-capture cell phones are enabling anyone to acquire and transmit images. Web portals that foster and promote users to generate stories have provided the opportunity and outlet for anyone to be a provider of newsworthy content. Various terms are now applied to individuals who are not professional broadcast journalists or videographers. Whether the term is "citizen journalist," iReporter, or the worldwide community represented by Current TV, more people are acquiring images, more are editing stories, and more are making content for the world to consume. Some are struggling at this and others are thriving. Click for details...

Making Sense Of Social Media Social media can be a bit daunting if you don't take a moment to make sense of it all. Each week there are more companies being funded and more mergers and acquisitions taking place as companies attempt to make sense of it all, but sometimes you want them to (quoting the Talking Heads) "Stop Making Sense" and just help us understand what's going on here. To understand the landscape you need to break social media down into its elemental pieces. As I can see it, social media as a blanket term is the one category that overlaps the most with other categories in emerging media, further making it difficult to sort through. Click for details...

More Data in Support of Streaming Video

Google and AOL teamed up to commission a survey from TNS Media Intelligence, that shows favorable user and advertiser metrics for online video. This is important to understand because it demonstrates the adoption and expectation of online video for people who are looking for more information about an advertiser's products and services. The trend is steadily moving more and more in favor of online video to help a business separate and differentiate themselves from their competitors in their marketplace. A few high-level data points are: 75% of users watch more online video than they did one year ago, and 52% expect to watch more over the next year. 78% feel online video ads offer as much or more capability than television to learn about an advertiser. 63% say they prefer video advertising in order to keep content free. The survey also measured response rates from online video, coming up with numbers similar to those in TKG's User View (results in past post). Specifically 64% of the TNS study respondents claimed taking action after viewing online video. 44% went to a Web site, 33% to a search engine, 22% to a physical store, and 21% discussed with friends). This supports something we've said many times... online video combines the traditional strengths of video advertising (entertaining, informative, ability to elicit emotional response), with the direct response capabilities of the internet. Copyright - The Kelsey group. All Rights Reserved. Click for details...

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Clinton Outspent By Obama Online

HILLARY CLINTON'S CAMPAIGN CAME UNDER fire for spending extravagantly after disclosing it had dished out $25,000 for luxury rooms at the Bellagio in Las Vegas and $100,000 on party platters in Iowa, among other expenses last month. But in spending on online social media and advertising, Clinton was easily outstripped by Democratic rival Barack Obama. Not a big surprise, given that Obama has run the most effective online campaign among the 2008 presidential candidates. Of the $32 million he raised in January, for example, $28 million came from online donors. Click for details...

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Online Ad Spend by Industry - January 2008

Written by Marc Gamble

Wednesday, 27 February 2008

Online Ad Spend by Industry - January 2008

Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online

Advertising expenditures and takes into account only image-based technologies and advertising sold per CPM. Above data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, paid search, sponsorships, email, units contained within applications (e.g., messengers and pre-rolls) or performance-based advertising.