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List Building 101 - You Must Use a Squeeze Page

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Clinton Outspent By Obama Online

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Clinton Outspent By Obama Online

Written by Mark Walsh

Wednesday, 27 February 2008

Politicians see the value

But in spending on online social media and

Advertising, Clinton was easily outstripped by Democratic rival Barack Obama. Not a big surprise, given that Obama has run the most effective online campaign among the 2008 presidential candidates. Of the $32 million he raised in January, for example, $28 million came from online donors.

Even so, figures in the candidates' latest spending reports covering January underscore the gap in their online efforts. The Obama campaign paid more than $89,000 to Google and $18,252 to Microsoft for online advertising and a total of $32,372 to Yahoo and Yahoo Search

Marketing. Obama paid another $23,564 to Yahoo subsidiary Right Media, an online ad exchange which handles mainly remnant advertising.

A further $1,821 went to Facebook, where Obama has attracted more "friends" than any other candidate, and $88,540 went to political consulting firm Blue State Digital.

The Clinton campaign, by contrast, reported only a $13,674 payment to Google during the same period.

Source: Online Media Daily

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