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Ad Auto Dollars Driving To Net

WORLDWIDE AUTOMOTIVE ADVERTISING REVENUES WILL stay at the $40 billion level for the next four years, according to a recent survey by a Princeton research group. But the Kelsey Group says there will be a shift among the media for those dollars. One of the few growth areas expected is the Internet, climbing from 5% in 2007 to 13% in 2011. Overall, the Internet will grow 27.5% over four years to $5.3 billion. Click for details...

:: ALERT :: Your Business Needs To Use Online Video Traditional Brick-n-Mortar Business MUST Pay Attention To This Video... ...ONLY if they wish to dominate their competition and prosper in their marketplace! Here is actual proof and LIVE CASE-STUDIES that demonstrates how online video marketing is CHANGING the way businesses capitalize from their marketing efforts! Even if your customer base is local, tied to a retail location or service area, Video will MOST DEFINITELY impact your profits. Make those phones ring, and make that door swing open all day long! Watch to see how web video can give you almost all the benefit of local TV advertising with almost none of the negatives. You'll learn how you can give your business a boost with low cost, high impact videos that you can produce and publish YOURSELF! Enjoy! P.S. Feel free to login as a member & leave your comments below and give it a rating above! Click for details...

Video Search & Relevance: Important Bedfellows

As I wrote in last month’s column, video offers enormous opportunity for local SMBs (Small/Mid-sized Businesses) to market online more effectively. Admittedly, some folks differ with that point of view. For example, one commenter wrote that “although the technology exists for businesses to deploy video online, SMBs can’t compete with big brands on creative work.” This person argued that it will take more than lowering the barrier-to-entry cost of video for SMBs to compete with bigger brands. I beg to differ. Why? From what we have seen, successful online video advertising involves more than glitzy, expensively-produced commercials. Successful video ads offer relevant, informative, and authentic content about a brand, product, and service: In short, the type of content that search engines love. Also, SMBs have the mobility, which larger competitors may lack, to optimize and adjust their videos for greater relevance, ultimately making them even better for search engines. Click for details...

Nearly 60% of Consumers Surveyed Watch Online Video

According to The Kelsey Group Increased consumer response to online video is driving the development of cost-effective options for local and small-business advertisers. Princeton, NJ (May 24, 2007) -- In the latest wave of The Kelsey Group’s User View study, 59 percent of those surveyed claimed to watch online video, and more than half said they engage in some sort of response activity, such as visiting a Web site, going to a physical location or making a purchase. The study’s findings are highlighted in a new report by The Kelsey Group titled, “Online Video: A New Local Advertising Paradigm,” which credits the popularity of YouTube with bringing online video watching to mainstream audiences. Click for details...

Online Ad Spend by Industry - January 2008 Online Ad Spend by Industry - January 2008 Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per CPM. Above data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, paid search, sponsorships, email, units contained within applications (e.g., messengers and pre-rolls) or performance-based advertising. Click for details...

Making Sense Of Social Media Social media can be a bit daunting if you don't take a moment to make sense of it all. Each week there are more companies being funded and more mergers and acquisitions taking place as companies attempt to make sense of it all, but sometimes you want them to (quoting the Talking Heads) "Stop Making Sense" and just help us understand what's going on here. To understand the landscape you need to break social media down into its elemental pieces. As I can see it, social media as a blanket term is the one category that overlaps the most with other categories in emerging media, further making it difficult to sort through. Click for details...

Clinton Outspent By Obama Online

HILLARY CLINTON'S CAMPAIGN CAME UNDER fire for spending extravagantly after disclosing it had dished out $25,000 for luxury rooms at the Bellagio in Las Vegas and $100,000 on party platters in Iowa, among other expenses last month. But in spending on online social media and advertising, Clinton was easily outstripped by Democratic rival Barack Obama. Not a big surprise, given that Obama has run the most effective online campaign among the 2008 presidential candidates. Of the $32 million he raised in January, for example, $28 million came from online donors. Click for details...

Video Marketing - Developing a Video Squeeze Page With High Conversions

Have you heard the statistics yet that 51% of Google searchers in 2007 were looking for video? That's a statistic we simply cannot ignore. And if you're an internet marketer, the time is TODAY to start to capitalize on video marketing into YOUR traffic arsenal. While there are other methods of video marketing which include youtube videos, demos, training videos, and walk-ons, a squeeze page video is what is used to turn a web site visitor into a potential customer. In other words a LEAD. Why use video rather than text? The answer is simple. Higher conversions which range from 7 to 10 X higher than text and images alone. Click for details...

The Business Face of Social Networking

You’ve got a Web site, a blog, and maybe even an RSS feed. Think you’re done with Web 2.0? Think again. Social networking sites—community-driven Web sites that aim to connect friends and colleagues into an interwoven fabric of a network—should be next up on your business agenda. The sites can help you find referrals, vet ideas, get advice and more—usually for free. When it comes to social networking for business, we’re not referring to MySpace, FaceBook and other online popularity contests where teens and 20-somethings (plus 30-somethings who wish they were still 20-somethings) post embellished or embarrassing tidbits about themselves in the name of “connecting” with friends and strangers. (Though it doesn’t hurt to have a presence there, if that demographic is your target market). Click for details...

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LinkedIn Gets New Web2.0 Makeover

The professional networking site LinkedIn on Monday announced a sweeping redesign of its Web site and a new developer platform that allows partners to build companion applications on their sites. In reaching out to external sites, LinkedIn is hoping to expand the reach of its members' professional networks, and, in the process, further entrench its position as the top online community destination for working professionals. LinkedIn is one of the fastest-growing social networks today, boasting a 189 percent jump in membership this October compared last October, and attracting about 1.1 million new members a month. Click for details...

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Price Trumps Everything For Online Shoppers

Written by Sarah Mahoney

Sunday, 16 December 2007

Everybody Loves A Deal

WITH UNCERTAINTIES ABOUT THE ECONOMY creeping into more and more holiday purchase decisions, a new survey of online shoppers finds that price trumps all.

"Because newer online retailers can focus on market share and revenues and not profitability, they are an emerging threat for brick-and-mortar retailers," said Jason Meugniot, Guidance president and CEO. "Endless.com., for example, can give customers $5 for the privilege of shipping to them overnight. That makes it tough for a brick-and-mortar retailer, which may be generating less than 10% of growth online, to compete."

When the same respondents were asked to select their second-most important factor, 41% chose free shipping, and 24% named price. A much smaller number--just 8%--mentioned special promotions or coupons as the most important factor, 7% cited features such as recommendations or product reviews, and 4% said speed/efficiency of checkout is most important.

And that in-store pickup and return option, so highly touted by many retailers? Just 1% said that this is most important to them.

While it's no surprise that the economy is driving such bargain-hunting, there were some surprises--including who's buying and who's not, said Meugniot.

Nearly 19% of the total sample said that they don't buy anything online (22% of men and 16% of women.) That's significant, since all the 1,000-plus poll participants are online. Those most likely to rank price as No. 1 are from the highest income brackets: 53% of those earning $50,000 to $75,000 named price as the top factor, compared to just 37% of those earning less than $25,000. Those in the South (46.5%) place greater emphasis on price than those in other regions.

Eggheads seem to go for free shipping. Nearly 26% of those with graduate degrees ranked free shipping first, compared with 14% of those with high school or less education.

While price may currently be top-of-mind with many shoppers, and retailers should certainly be mindful of the demand for lower prices and free shipping, "increasingly, it's becoming clear that consumers want multi-channels--a store experience, an online experience, and maybe a catalog experience," Meugniot said. "Retailers need to offer consumers as many ways as possible to understand and experience their products" in a compelling manner, he added.

Sarah Mahoney can be reached at This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

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