VideoMarketingU.com :: Learn How To Profit Using Streaming Video In Your Business

You are here: Home

VMU Newsroom

... In The News

Web 2.0 In The News

LinkedIn Gets New Web2.0 Makeover

Login Form

Main Menu

Expert Advice Articles

Newsflash Alerts

Ad Auto Dollars Driving To Net

WORLDWIDE AUTOMOTIVE ADVERTISING REVENUES WILL stay at the $40 billion level for the next four years, according to a recent survey by a Princeton research group. But the Kelsey Group says there will be a shift among the media for those dollars. One of the few growth areas expected is the Internet, climbing from 5% in 2007 to 13% in 2011. Overall, the Internet will grow 27.5% over four years to $5.3 billion. Click for details...

More Data in Support of Streaming Video

Google and AOL teamed up to commission a survey from TNS Media Intelligence, that shows favorable user and advertiser metrics for online video. This is important to understand because it demonstrates the adoption and expectation of online video for people who are looking for more information about an advertiser's products and services. The trend is steadily moving more and more in favor of online video to help a business separate and differentiate themselves from their competitors in their marketplace. A few high-level data points are: 75% of users watch more online video than they did one year ago, and 52% expect to watch more over the next year. 78% feel online video ads offer as much or more capability than television to learn about an advertiser. 63% say they prefer video advertising in order to keep content free. The survey also measured response rates from online video, coming up with numbers similar to those in TKG's User View (results in past post). Specifically 64% of the TNS study respondents claimed taking action after viewing online video. 44% went to a Web site, 33% to a search engine, 22% to a physical store, and 21% discussed with friends). This supports something we've said many times... online video combines the traditional strengths of video advertising (entertaining, informative, ability to elicit emotional response), with the direct response capabilities of the internet. Copyright - The Kelsey group. All Rights Reserved. Click for details...

Streaming Video Goes to College

Video advocates must continually work with (sometimes reluctant) professors to understand the power of video and to find a simple way to deliver it to students who are using a variety of equipment, software, and internet connection speeds. It was just a generation ago that a college professor stood in front of the room and talked at a group of students who took notes. Other tools consisted of a blackboard, chalk, and, perhaps if you were really high-tech, an overhead projector. Times have changed, and today’s college lecture halls are often wired for sound and video. The professor may project a PowerPoint presentation, slides under a microscope, or excerpts from a journal article. Some students may come to the lecture hall while others may participate in distance learning and watch a live stream or watch on-demand video of the lecture at their convenience. Click for details...

Graphic Charts & Stats Supporting Streaming Video Below are various charts, graphs, and statistics that will help you get a solid understanding of how the U.S. marketplace is adopting Online Video. U.S. Streaming Video Market Overview Demographic Profile of U.S. Internet Users Who've Streamed Online Video 75% of Internet Users Viewed Online Video - nearly 2.5 hours per viewer Key U.S. TV and Internet Metrics Click for details...

U.S. Local Online Video Advertising Market to Reach US$1.5 Billion by 2012, According to The Kelsey

SMBs expected to allocate 11.6% of their online budgets to video advertising by 2012, driven in part by compelling consumer adoption and conversion rates. Princeton, NJ (June 25, 2008) - According to The Kelsey Group's U.S. Local Video Forecast (2007-2012), local online video ad revenues will experience significant growth during the forecast period, increasing from US$10.9 million in 2007 to US$1.5 billion by the end of 2012, representing a compound annual growth rate (CAGR) of 167.8 percent. The firm expects video ad products to command 11.6 percent of the online advertising budgets of small and medium-sized businesses (SMBs) by 2012 (CAGR: 124.5 percent). Click for details...

Video Marketing - Developing a Video Squeeze Page With High Conversions

Have you heard the statistics yet that 51% of Google searchers in 2007 were looking for video? That's a statistic we simply cannot ignore. And if you're an internet marketer, the time is TODAY to start to capitalize on video marketing into YOUR traffic arsenal. While there are other methods of video marketing which include youtube videos, demos, training videos, and walk-ons, a squeeze page video is what is used to turn a web site visitor into a potential customer. In other words a LEAD. Why use video rather than text? The answer is simple. Higher conversions which range from 7 to 10 X higher than text and images alone. Click for details...

Report: Streaming Video to Reach $27 Billion

Streaming video and music accessed through the Internet and mobile devices will generate $27 billion in revenue by 2011, according to an Insight Research report. In what Insight president Robert Rosenberg calls a conservative prediction, the report also projects 32 percent annual compound growth for the streaming media market. Click for details...

Clinton Outspent By Obama Online

HILLARY CLINTON'S CAMPAIGN CAME UNDER fire for spending extravagantly after disclosing it had dished out $25,000 for luxury rooms at the Bellagio in Las Vegas and $100,000 on party platters in Iowa, among other expenses last month. But in spending on online social media and advertising, Clinton was easily outstripped by Democratic rival Barack Obama. Not a big surprise, given that Obama has run the most effective online campaign among the 2008 presidential candidates. Of the $32 million he raised in January, for example, $28 million came from online donors. Click for details...

Class Act: The Future of Educational Video?

It's time digital media becomes an adjunct to writing for college students and instructors, and schools, colleges, and universities should provide basic audio and video production skills. You’re watching an online video. The scene is dimly lit. There’s just a single harsh light on our subject’s face in extreme close-up. The sound, while understandable, is full of popped Ps and distorted peaks. Is this a sequel to the Blair Witch Project, or a video podcast for Political Science 101? Or is this the future of educational video? The do-it-yourself approach to video has taken the internet by storm, and more instructors and students are taking up the call to use digital media to enhance learning. Click for details...

Download NFSP!

Top 10 US Online Video Properties - December 2007 Top 10 US Online Video Properties - December 2007 Note: Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive-download video. Click for details...

VMU Recommends

Checkout VMU-Tube

Site Menu

Video Links

Syndicate

Polls

LinkedIn Gets New Web2.0 Makeover

Written by Kenneth Corbin

Thursday, 31 January 2008

A Professional Networking Site

The professional networking site LinkedIn on Monday announced a sweeping redesign of its Web site and a new developer platform that allows partners to build companion applications on their sites.

In reaching out to external sites, LinkedIn is hoping to expand the reach of its members' professional networks, and, in the process, further entrench its position as the top online community destination for working professionals. LinkedIn is one of the fastest-growing social networks today, boasting a 189 percent jump in membership this October compared last October, and attracting about 1.1 million new members a month.

LinkedIn will launch the new platform with BusinessWeek as its inaugural partner. Future partnerships are not being announced but, Allen Blue, LinkedIn's co-founder and vice president of product strategy, said his company will be very selective.

"LinkedIn is focused on enhancing the productivity of the professional world," Blue told InternetNews.com. "With that in mind, we will only work with select business partners who have already built high value, high productivity applications."

The developer program, called the Intelligent Applications Platform, will have two components.

The first is a set of APIs and widgets that LinkedIn will make available to its partners to integrate into their own sites. The second enables those partners to establish a branded presence in the LinkedIn community through Google's OpenSocial development model.

Starting today, LinkedIn members reading an article on BusinessWeek's site will be able to mouse over an interactive link to a business mentioned in the story where a balloon will appear telling them how many people in their immediate and extended networks, and their area, are connected with the company. Clicking on one of the links will direct the reader to a page on LinkedIn where those people's profiles appear, making it possible for the networking to begin.

The OpenSocial utility, which is still in development, will allow partner sites to build into the LinkedIn network by posting interactive bulletins on the site. For example, a calendar of events sponsored by a partner that would tell LinkedIn members who from their network will be attending. The idea of giving a preview of the attendance list is intended to help LinkedIn members make an informed decision of the business and networking value of the event.

In the launch of its "network-wise" homepage, appearing in beta Monday, LinkedIn is adding several features in an effort to improve the business value of the information presented to its members.

The redesign will give users access to several new modules, allowing them to create customized searches for jobs and people, as well as an Answers feature that enables them to track and participate in the conversations that their colleagues are having about the topics of the greatest relevance to their professional life.

LinkedIn is also revamping its network updates feature, which will provide a target, better-organized, now archived news feed on the actions that the people in their circle taking.

The final addition is LinkedIn's souped-up news section, which enables members to build a feed around what matters most to them, like their own company or its direct competitors. The articles are served up by Moreover Technologies, a VeriSign company that specializes in delivering customized real-time news.

The twist is that LinkedIn will pack the articles with metadata to help its members gauge the value of an article at a glance. The articles most widely read by a member's network will appear at the top of the feed. By pairing news articles with an aggregate (and anonymous) number of in-network clicks, LinkedIn is aiming to virally spread relevant news articles without its members having to pass along a link to everyone in their network.

LinkedIn reports that it has more than 16 million members, including executives from each of the Fortune 500 companies. Members have an average age of 41 years, and an average household income of $106,000.

Source: InternetNews.com

Use These Social Bookmarking Links For Your Convenience