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Ad Spending On Social Networks Explodes In '08
Ad spending on online social networks worldwide will nearly double, to $2.2 billion in 2008 from $1.2 billion this year, according to an eMarketer study being released today. Most spending will come from the U.S., where social network advertising is projected to grow to $1.6 billion next year, from $920 million in 2007. MySpace and Facebook dominate U.S. social network advertising, claiming 70% of ad dollars. -     Click for details...


Broadcasting Bits: News Broadcasts Are Changing
NEWS.BROADCAST NEWS. THREE SIMPLE WORDS. And yet, just what do they mean? What's "news" today? And what are the vehicles by which we consume our news? Newspapers? Broadcast television? The Internet? The manner in which people watch news is clearly undergoing transformation. Broadcast television news viewers certainly have alternatives -- and Internet-based news programming may also provide more immediate access to news instead of waiting for that news to be prioritized (if appear at all) over "normal" broadcasting airwaves. Several technologies are combining to change the news gathering and viewing experience. Internet and mobile transmission protocols are enabling people to consume news content on a variety of devices. 3+ megapixel still and full-motion-video-capture cell phones are enabling anyone to acquire and transmit images. Web portals that foster and promote users to generate stories have provided the opportunity and outlet for anyone to be a provider of newsworthy content. Various terms are now applied to individuals who are not professional broadcast journalists or videographers. Whether the term is "citizen journalist," iReporter, or the worldwide community represented by Current TV, more people are acquiring images, more are editing stories, and more are making content for the world to consume. Some are struggling at this and others are thriving.     Click for details...


Report: Streaming Video to Reach $27 Billion
Streaming video and music accessed through the Internet and mobile devices will generate $27 billion in revenue by 2011, according to an Insight Research report. In what Insight president Robert Rosenberg calls a conservative prediction, the report also projects 32 percent annual compound growth for the streaming media market.     Click for details...


Video Search & Relevance: Important Bedfellows
As I wrote in last month’s column, video offers enormous opportunity for local SMBs (Small/Mid-sized Businesses) to market online more effectively. Admittedly, some folks differ with that point of view. For example, one commenter wrote that “although the technology exists for businesses to deploy video online, SMBs can’t compete with big brands on creative work.” This person argued that it will take more than lowering the barrier-to-entry cost of video for SMBs to compete with bigger brands. I beg to differ. Why? From what we have seen, successful online video advertising involves more than glitzy, expensively-produced commercials. Successful video ads offer relevant, informative, and authentic content about a brand, product, and service: In short, the type of content that search engines love. Also, SMBs have the mobility, which larger competitors may lack, to optimize and adjust their videos for greater relevance, ultimately making them even better for search engines.   Click for details...


Making Sense Of Social Media Social media can be a bit daunting if you don't take a moment to make sense of it all. Each week there are more companies being funded and more mergers and acquisitions taking place as companies attempt to make sense of it all, but sometimes you want them to (quoting the Talking Heads) "Stop Making Sense" and just help us understand what's going on here. To understand the landscape you need to break social media down into its elemental pieces. As I can see it, social media as a blanket term is the one category that overlaps the most with other categories in emerging media, further making it difficult to sort through.   Click for details...


Graphic Charts & Stats Supporting Streaming Video Below are various charts, graphs, and statistics that will help you get a solid understanding of how the U.S. marketplace is adopting Online Video.   U.S. Streaming Video Market Overview    Demographic Profile of U.S. Internet Users Who've Streamed Online Video   75% of Internet Users Viewed Online Video - nearly 2.5 hours per viewer   Key U.S. TV and Internet Metrics       Click for details...


Ad Auto Dollars Driving To Net
WORLDWIDE AUTOMOTIVE ADVERTISING REVENUES WILL stay at the $40 billion level for the next four years, according to a recent survey by a Princeton research group. But the Kelsey Group says there will be a shift among the media for those dollars. One of the few growth areas expected is the Internet, climbing from 5% in 2007 to 13% in 2011. Overall, the Internet will grow 27.5% over four years to $5.3 billion.   Click for details...


Streaming Video Goes to College
Video advocates must continually work with (sometimes reluctant) professors to understand the power of video and to find a simple way to deliver it to students who are using a variety of equipment, software, and internet connection speeds.   It was just a generation ago that a college professor stood in front of the room and talked at a group of students who took notes. Other tools consisted of a blackboard, chalk, and, perhaps if you were really high-tech, an overhead projector. Times have changed, and today’s college lecture halls are often wired for sound and video. The professor may project a PowerPoint presentation, slides under a microscope, or excerpts from a journal article. Some students may come to the lecture hall while others may participate in distance learning and watch a live stream or watch on-demand video of the lecture at their convenience.     Click for details...


More Data in Support of Streaming Video
Google and AOL teamed up to commission a survey from TNS Media Intelligence, that shows favorable user and advertiser metrics for online video.   This is important to understand because it demonstrates the adoption and expectation of online video for people who are looking for more information about an advertiser's products and services. The trend is steadily moving more and more in favor of online video to help a business separate and differentiate themselves from their competitors in their marketplace. A few high-level data points are:   75% of users watch more online video than they did one year ago, and 52% expect to watch more over the next year. 78% feel online video ads offer as much or more capability than television to learn about an advertiser. 63% say they prefer video advertising in order to keep content free. The survey also measured response rates from online video, coming up with numbers similar to those in TKG's User View (results in past post).  Specifically 64% of the TNS study respondents claimed taking action after viewing online video. 44% went to a Web site, 33% to a search engine, 22% to a physical store, and 21% discussed with friends). This supports something we've said many times... online video combines the traditional strengths of video advertising (entertaining, informative, ability to elicit emotional response), with the direct response capabilities of the internet.   Copyright - The Kelsey group. All Rights Reserved.   Click for details...


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Clinton Outspent By Obama Online
HILLARY CLINTON'S CAMPAIGN CAME UNDER fire for spending extravagantly after disclosing it had dished out $25,000 for luxury rooms at the Bellagio in Las Vegas and $100,000 on party platters in Iowa, among other expenses last month. But in spending on online social media and advertising, Clinton was easily outstripped by Democratic rival Barack Obama. Not a big surprise, given that Obama has run the most effective online campaign among the 2008 presidential candidates. Of the $32 million he raised in January, for example, $28 million came from online donors.   Click for details...


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Privacy Policy PDF Print E-mail
Written by Marc Gamble   
Tuesday, 18 March 2008

WEBSITE PRIVACY POLICY

The Internet is an amazing tool. It has the power to change the way we live, and we're starting to see that potential today. With only a few mouse-clicks, you can follow the news, look up facts, buy goods and services, and communicate with others from around the world. It's important to VideoMarketingU.com  to help our customers retain their privacy when they take advantage of all the Internet has to offer.

We believe your business is no one else's. Your privacy is important to you and to us. So we'll protect the information you share with us. To protect your privacy, VideoMarketingU.com follows principles in accordance with worldwide practices for customer privacy and data protection.
 
We won’t sell or give away your name, mail address, phone number, email address or any other information to anyone.
We’ll use state-of-the-art security measures to protect your information from unauthorized users.


NOTICE

We will ask you when we need information that personally identifies you (personal information) or allows us to contact you. Generally, this information is requested when you create your membership and/or subscribe to member updates or other in house mail. We use your Personal Information for four primary purposes:

  • To make the site easier for you to use by not having to enter information more than once.
  • To help you quickly find software, services or information.
  • To help us create content most relevant to you.
  • To alert you to product upgrades, special offers, updated information and other new services from VideoMarketingU.com.


CONSENT

If you choose not to register or provide personal information, you cannot access the member area.
If you decide to register, you will be able to select the kinds of information you want to receive from us by subscribing to various services, like our member update or special offers. If you do not want us to communicate with you about other offers regarding VideoMarketingU.com products, programs, events, or services by email, postal mail, or telephone, you may select the option stating that you do not wish to receive Marketing messages from VideoMarketingU.com.

ACCESS

We will provide you with the means to ensure that your personal information is correct and current. You may review and update this information at any time from your member profile. There, you can:

  • View and edit personal information you have already given us.
  • Tell us whether you want us to send you member updates or special offers.


SECURITY

VideoMarketingU.com has taken strong measures to protect the security of your personal information and to ensure that your choices for its intended use are honored. We take strong precautions to protect your data from loss, misuse, unauthorized access or disclosure, alteration, or destruction. Your Personal Information is stored on secure servers that are not accessible by third parties. We provide you with the capability to transmit you Personal Information via secured and encrypted channels if you use a similarly equipped web browser.

These security measures are in place to prevent the loss, misuse, and alteration of the information that we obtain from you, but we make no assurances about our ability to prevent any such loss, misuse, to you or to any third party arising out of any such loss, misuse, or alteration.

In the event of unauthorized use of your credit card, you must notify your credit card provider in accordance with its reporting rules and procedures.

VideoMarketingU.com strictly protects the security of your personal information and honors your choices for its intended use. We carefully protect your data from loss, misuse, unauthorized access or disclosure, alteration, or destruction.

Your personal information is never shared outside the company without your permission, except under conditions explained above. Inside the company, data is stored in password-controlled servers with limited access. Your information may be stored and processed in the USA or any other country where VideoMarketingU.com, its subsidiaries, affiliates or agents are located.

You also have a significant role in protecting your information. No one can share these, see or edit your personal information without knowing your user name and password, so do not share it with others.


NOTICE CONCERNING CHILDREN AND TO PARENTS

We adhere to the Children's Privacy Act. You must be 18 years of age to join or use any of the recommended or linked sites. This site follow the guidelines, policies and laws of the Federal Trade Commission (www.ftc.gov). We retain the right to refuse anyone membership in any of our sites. If we learn or have reason to believe that a User is underage according to the guidelines, policies and laws of the Federal Trade Commission, we will promptly revoke that User’s account and delete any personal information.

ENFORCEMENT

If for some reason you believe VideoMarketingU.com has not adhered to these principles, please notify us at: http://www.VideoMarketingU.com, support @ VideoMarketingU.com or  by certified mail, return receipt requested, 7 W. 41st Ave., #234, San Mateo, CA 94403, United States, Telephone 650-515-4654 and Facsimile 650-649-2221. We will do our best to determine and correct the problem promptly. Be certain the words Privacy Policy are in the Subject line.


ELECTRONIC PRODUCT REGISTRATION

When you buy and install a new product, we may ask you to register your purchase electronically. When you do, we merge your registration information with any information you've already left with us (we call that information your personal profile).

If you haven't previously registered with us, we create a personal profile for you from your product registration information.

If you ever want to review or update that information, you can click on Update Profile, and edit any of the Personal Information in your profile. If you haven't already created a membership, we will ask you to do so. This ensures that only you can access your information.


CUSTOMER PROFILES

As mentioned above, every registered customer has a unique personal profile. Each profile is assigned a unique personal identification username, which helps us ensure that only you can access your profile.

When you register, you create your profile, your username and password. It is your passport to seamless travel across your member area, allowing you to download software and order more plugin modules without having to fill out registration forms with information you've already provided. Even if you switch computers, you won't have to re-register – just use your Registration ID to identify yourself.


WHAT WE DO WITH THE INFORMATION YOU SHARE

When you join us, you provide us with your contact information, including your name and email address. We use this information to send you updates about your order, questionnaires to measure your satisfaction with our service and announcements about new and exciting services that we offer. When you order from us, our 3rd party payment processors such as paypal and 2checkout will ask for your credit card number and billing address. They use this information only to bill you for the product(s) you order at that time.

We occasionally hire other companies to provide limited services on our behalf, including programming,  answering customer questions about products or services, sending email and processing event registration. We will only provide those companies the information they need to deliver the service, and they are prohibited from using that information for any other purpose.


CONFIDENTIALITY AND SECURITY OF PERSONAL INFORMATION

Except as otherwise provided in this Privacy Policy, VideoMarketingU.com will not share your personal information with any third parties without your consent.

VideoMarketingU.com will disclose your personal information, without notice, only if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on VideoMarketingU.com  or the site; (b) protect and defend the rights or property of VideoMarketingU.com and its family of Websites; (c) enforce our TOS; or (d) act under exigent circumstances to protect the safety of the public or users of the Site.

If your information is lost or stolen, you must promptly notify us if your credit card, user name, or password is lost, stolen, or used without permission. In such an event, we will remove that credit card number, user name, or password from your account and update our records accordingly.

The Site contains links to other websites. We are not responsible for the privacy practices or the content of such websites. We also make email services, bulletin board services, chat areas, news groups, forums, communities, personal web pages, calendars, photo albums, file cabinets and/or other message or communication facilities designed to enable User to communicate with others (each a "Communication Service" and collectively "Communication Services")  available to you. Please understand that any information that is disclosed in these areas becomes public information. We have no control over its use and you should exercise caution when deciding to disclose your Personal Information.


UPDATES AND CHANGES TO PRIVACY POLICY

We reserve the right, at any time and without notice, to add to, change, update, or modify this Privacy Policy, simply by posting such change, update, or modification on the Site and without any other notice to you. Any such change, update, or modification will be effective immediately upon posting on the Site.

 

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Last Updated ( Tuesday, 18 March 2008 )