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Online Ad Spend by Industry - January 2008 Online Ad Spend by Industry - January 2008 Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per CPM. Above data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, paid search, sponsorships, email, units contained within applications (e.g., messengers and pre-rolls) or performance-based advertising. Click for details...

The Business Face of Social Networking

You’ve got a Web site, a blog, and maybe even an RSS feed. Think you’re done with Web 2.0? Think again. Social networking sites—community-driven Web sites that aim to connect friends and colleagues into an interwoven fabric of a network—should be next up on your business agenda. The sites can help you find referrals, vet ideas, get advice and more—usually for free. When it comes to social networking for business, we’re not referring to MySpace, FaceBook and other online popularity contests where teens and 20-somethings (plus 30-somethings who wish they were still 20-somethings) post embellished or embarrassing tidbits about themselves in the name of “connecting” with friends and strangers. (Though it doesn’t hurt to have a presence there, if that demographic is your target market). Click for details...

Clinton Outspent By Obama Online

HILLARY CLINTON'S CAMPAIGN CAME UNDER fire for spending extravagantly after disclosing it had dished out $25,000 for luxury rooms at the Bellagio in Las Vegas and $100,000 on party platters in Iowa, among other expenses last month. But in spending on online social media and advertising, Clinton was easily outstripped by Democratic rival Barack Obama. Not a big surprise, given that Obama has run the most effective online campaign among the 2008 presidential candidates. Of the $32 million he raised in January, for example, $28 million came from online donors. Click for details...

YouTube Leads US Online Video Market with 28% Market Share

Nearly 75% of US internet users watched a video online (streaming or progressive downloads) in September, averaging three hours of video per person during the month, according to comScore’s Video Metrix. Google Sites, including YouTube, topped the rankings in both number of video viewers and videos viewed. Americans viewed more than 9 billion videos online in Sept., with Google Sites accounting for 2.6 billion videos viewed (28.3% share of videos), 2.5 billion of them at YouTube.com (27.6%): Click for details...

Top 10 US Online Video Properties - December 2007 Top 10 US Online Video Properties - December 2007 Note: Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive-download video. Click for details...

Class Act: The Future of Educational Video?

It's time digital media becomes an adjunct to writing for college students and instructors, and schools, colleges, and universities should provide basic audio and video production skills. You’re watching an online video. The scene is dimly lit. There’s just a single harsh light on our subject’s face in extreme close-up. The sound, while understandable, is full of popped Ps and distorted peaks. Is this a sequel to the Blair Witch Project, or a video podcast for Political Science 101? Or is this the future of educational video? The do-it-yourself approach to video has taken the internet by storm, and more instructors and students are taking up the call to use digital media to enhance learning. Click for details...

Graphic Charts & Stats Supporting Streaming Video Below are various charts, graphs, and statistics that will help you get a solid understanding of how the U.S. marketplace is adopting Online Video. U.S. Streaming Video Market Overview Demographic Profile of U.S. Internet Users Who've Streamed Online Video 75% of Internet Users Viewed Online Video - nearly 2.5 hours per viewer Key U.S. TV and Internet Metrics Click for details...

Ad Auto Dollars Driving To Net

WORLDWIDE AUTOMOTIVE ADVERTISING REVENUES WILL stay at the $40 billion level for the next four years, according to a recent survey by a Princeton research group. But the Kelsey Group says there will be a shift among the media for those dollars. One of the few growth areas expected is the Internet, climbing from 5% in 2007 to 13% in 2011. Overall, the Internet will grow 27.5% over four years to $5.3 billion. Click for details...

LinkedIn Gets New Web2.0 Makeover

The professional networking site LinkedIn on Monday announced a sweeping redesign of its Web site and a new developer platform that allows partners to build companion applications on their sites. In reaching out to external sites, LinkedIn is hoping to expand the reach of its members' professional networks, and, in the process, further entrench its position as the top online community destination for working professionals. LinkedIn is one of the fastest-growing social networks today, boasting a 189 percent jump in membership this October compared last October, and attracting about 1.1 million new members a month. Click for details...

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U.S. Local Online Video Advertising Market to Reach US$1.5 Billion by 2012, According to The Kelsey

SMBs expected to allocate 11.6% of their online budgets to video advertising by 2012, driven in part by compelling consumer adoption and conversion rates. Princeton, NJ (June 25, 2008) - According to The Kelsey Group's U.S. Local Video Forecast (2007-2012), local online video ad revenues will experience significant growth during the forecast period, increasing from US$10.9 million in 2007 to US$1.5 billion by the end of 2012, representing a compound annual growth rate (CAGR) of 167.8 percent. The firm expects video ad products to command 11.6 percent of the online advertising budgets of small and medium-sized businesses (SMBs) by 2012 (CAGR: 124.5 percent). Click for details...