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Ad Auto Dollars Driving To Net

WORLDWIDE AUTOMOTIVE ADVERTISING REVENUES WILL stay at the $40 billion level for the next four years, according to a recent survey by a Princeton research group. But the Kelsey Group says there will be a shift among the media for those dollars. One of the few growth areas expected is the Internet, climbing from 5% in 2007 to 13% in 2011. Overall, the Internet will grow 27.5% over four years to $5.3 billion. Click for details...

Nearly 60% of Consumers Surveyed Watch Online Video

According to The Kelsey Group Increased consumer response to online video is driving the development of cost-effective options for local and small-business advertisers. Princeton, NJ (May 24, 2007) -- In the latest wave of The Kelsey Group’s User View study, 59 percent of those surveyed claimed to watch online video, and more than half said they engage in some sort of response activity, such as visiting a Web site, going to a physical location or making a purchase. The study’s findings are highlighted in a new report by The Kelsey Group titled, “Online Video: A New Local Advertising Paradigm,” which credits the popularity of YouTube with bringing online video watching to mainstream audiences. Click for details...

Streaming Video Goes to College

Video advocates must continually work with (sometimes reluctant) professors to understand the power of video and to find a simple way to deliver it to students who are using a variety of equipment, software, and internet connection speeds. It was just a generation ago that a college professor stood in front of the room and talked at a group of students who took notes. Other tools consisted of a blackboard, chalk, and, perhaps if you were really high-tech, an overhead projector. Times have changed, and today’s college lecture halls are often wired for sound and video. The professor may project a PowerPoint presentation, slides under a microscope, or excerpts from a journal article. Some students may come to the lecture hall while others may participate in distance learning and watch a live stream or watch on-demand video of the lecture at their convenience. Click for details...

Clinton Outspent By Obama Online

HILLARY CLINTON'S CAMPAIGN CAME UNDER fire for spending extravagantly after disclosing it had dished out $25,000 for luxury rooms at the Bellagio in Las Vegas and $100,000 on party platters in Iowa, among other expenses last month. But in spending on online social media and advertising, Clinton was easily outstripped by Democratic rival Barack Obama. Not a big surprise, given that Obama has run the most effective online campaign among the 2008 presidential candidates. Of the $32 million he raised in January, for example, $28 million came from online donors. Click for details...

:: ALERT :: Your Business Needs To Use Online Video Traditional Brick-n-Mortar Business MUST Pay Attention To This Video... ...ONLY if they wish to dominate their competition and prosper in their marketplace! Here is actual proof and LIVE CASE-STUDIES that demonstrates how online video marketing is CHANGING the way businesses capitalize from their marketing efforts! Even if your customer base is local, tied to a retail location or service area, Video will MOST DEFINITELY impact your profits. Make those phones ring, and make that door swing open all day long! Watch to see how web video can give you almost all the benefit of local TV advertising with almost none of the negatives. You'll learn how you can give your business a boost with low cost, high impact videos that you can produce and publish YOURSELF! Enjoy! P.S. Feel free to login as a member & leave your comments below and give it a rating above! Click for details...

Six of Ten Consumers Have Watched Online Video Ads

Some 59% of online consumers surveyed said they have watched online video ads, and more than half of those viewers said they took action (e.g., visited a website, bought something) in response to the ad, according to The Kelsey Group. The findings are from the “Online Video: A New Local Advertising Paradigm” report, part of the ongoing User View study of consumer usage of traditional and online information sources to find and locate local businesses. Click for details...

More Data in Support of Streaming Video

Google and AOL teamed up to commission a survey from TNS Media Intelligence, that shows favorable user and advertiser metrics for online video. This is important to understand because it demonstrates the adoption and expectation of online video for people who are looking for more information about an advertiser's products and services. The trend is steadily moving more and more in favor of online video to help a business separate and differentiate themselves from their competitors in their marketplace. A few high-level data points are: 75% of users watch more online video than they did one year ago, and 52% expect to watch more over the next year. 78% feel online video ads offer as much or more capability than television to learn about an advertiser. 63% say they prefer video advertising in order to keep content free. The survey also measured response rates from online video, coming up with numbers similar to those in TKG's User View (results in past post). Specifically 64% of the TNS study respondents claimed taking action after viewing online video. 44% went to a Web site, 33% to a search engine, 22% to a physical store, and 21% discussed with friends). This supports something we've said many times... online video combines the traditional strengths of video advertising (entertaining, informative, ability to elicit emotional response), with the direct response capabilities of the internet. Copyright - The Kelsey group. All Rights Reserved. Click for details...

Broadcasting Bits: News Broadcasts Are Changing

NEWS.BROADCAST NEWS. THREE SIMPLE WORDS. And yet, just what do they mean? What's "news" today? And what are the vehicles by which we consume our news? Newspapers? Broadcast television? The Internet? The manner in which people watch news is clearly undergoing transformation. Broadcast television news viewers certainly have alternatives -- and Internet-based news programming may also provide more immediate access to news instead of waiting for that news to be prioritized (if appear at all) over "normal" broadcasting airwaves. Several technologies are combining to change the news gathering and viewing experience. Internet and mobile transmission protocols are enabling people to consume news content on a variety of devices. 3+ megapixel still and full-motion-video-capture cell phones are enabling anyone to acquire and transmit images. Web portals that foster and promote users to generate stories have provided the opportunity and outlet for anyone to be a provider of newsworthy content. Various terms are now applied to individuals who are not professional broadcast journalists or videographers. Whether the term is "citizen journalist," iReporter, or the worldwide community represented by Current TV, more people are acquiring images, more are editing stories, and more are making content for the world to consume. Some are struggling at this and others are thriving. Click for details...

List Building 101 - You Must Use a Squeeze Page

A squeeze page is a way to gather the names and emails address of each visitor. It contains a headline, bullet points, and a subscription forms. Testomials, audio and video messages can also be used. Click for details...

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Class Act: The Future of Educational Video?

It's time digital media becomes an adjunct to writing for college students and instructors, and schools, colleges, and universities should provide basic audio and video production skills. You’re watching an online video. The scene is dimly lit. There’s just a single harsh light on our subject’s face in extreme close-up. The sound, while understandable, is full of popped Ps and distorted peaks. Is this a sequel to the Blair Witch Project, or a video podcast for Political Science 101? Or is this the future of educational video? The do-it-yourself approach to video has taken the internet by storm, and more instructors and students are taking up the call to use digital media to enhance learning. Click for details...