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Video Marketing - Developing a Video Squeeze Page With High Conversions
Have you heard the statistics yet that 51% of Google searchers in 2007 were looking for video? That's a statistic we simply cannot ignore. And if you're an internet marketer, the time is TODAY to start to capitalize on video marketing into YOUR traffic arsenal. While there are other methods of video marketing which include youtube videos, demos, training videos, and walk-ons, a squeeze page video is what is used to turn a web site visitor into a potential customer. In other words a LEAD.   Why use video rather than text? The answer is simple. Higher conversions which range from 7 to 10 X higher than text and images alone.       Click for details...


Video Search & Relevance: Important Bedfellows
As I wrote in last month’s column, video offers enormous opportunity for local SMBs (Small/Mid-sized Businesses) to market online more effectively. Admittedly, some folks differ with that point of view. For example, one commenter wrote that “although the technology exists for businesses to deploy video online, SMBs can’t compete with big brands on creative work.” This person argued that it will take more than lowering the barrier-to-entry cost of video for SMBs to compete with bigger brands. I beg to differ. Why? From what we have seen, successful online video advertising involves more than glitzy, expensively-produced commercials. Successful video ads offer relevant, informative, and authentic content about a brand, product, and service: In short, the type of content that search engines love. Also, SMBs have the mobility, which larger competitors may lack, to optimize and adjust their videos for greater relevance, ultimately making them even better for search engines.   Click for details...


Ad Auto Dollars Driving To Net
WORLDWIDE AUTOMOTIVE ADVERTISING REVENUES WILL stay at the $40 billion level for the next four years, according to a recent survey by a Princeton research group. But the Kelsey Group says there will be a shift among the media for those dollars. One of the few growth areas expected is the Internet, climbing from 5% in 2007 to 13% in 2011. Overall, the Internet will grow 27.5% over four years to $5.3 billion.   Click for details...


Ad Spending On Social Networks Explodes In '08
Ad spending on online social networks worldwide will nearly double, to $2.2 billion in 2008 from $1.2 billion this year, according to an eMarketer study being released today. Most spending will come from the U.S., where social network advertising is projected to grow to $1.6 billion next year, from $920 million in 2007. MySpace and Facebook dominate U.S. social network advertising, claiming 70% of ad dollars. -     Click for details...


:: ALERT :: Your Business Needs To Use Online Video Traditional Brick-n-Mortar Business MUST Pay Attention To This Video... ...ONLY if they wish to dominate their competition and prosper in their marketplace! Here is actual proof and LIVE CASE-STUDIES that demonstrates how online video marketing is CHANGING the way businesses capitalize from their marketing efforts! Even if your customer base is local, tied to a retail location or service area, Video will MOST DEFINITELY impact your profits. Make those phones ring, and make that door swing open all day long! Watch to see how web video can give you almost all the benefit of local TV advertising with almost none of the negatives. You'll learn how you can give your business a boost with low cost, high impact videos that you can produce and publish YOURSELF!    Enjoy!   P.S. Feel free to login as a member & leave your comments below and give it a rating above!   Click for details...


Online Ad Spend by Industry - January 2008 Online Ad Spend by Industry - January 2008 Note: Nielsen Online’s AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and takes into account only image-based technologies and advertising sold per CPM. Above data does not reflect house advertising activity, strategic partnerships between publishers and advertisers, or text units, paid search, sponsorships, email, units contained within applications (e.g., messengers and pre-rolls) or performance-based advertising.   Click for details...


LinkedIn Gets New Web2.0 Makeover
The professional networking site LinkedIn on Monday announced a sweeping redesign of its Web site and a new developer platform that allows partners to build companion applications on their sites. In reaching out to external sites, LinkedIn is hoping to expand the reach of its members' professional networks, and, in the process, further entrench its position as the top online community destination for working professionals. LinkedIn is one of the fastest-growing social networks today, boasting a 189 percent jump in membership this October compared last October, and attracting about 1.1 million new members a month.   Click for details...


Streaming Video Goes to College
Video advocates must continually work with (sometimes reluctant) professors to understand the power of video and to find a simple way to deliver it to students who are using a variety of equipment, software, and internet connection speeds.   It was just a generation ago that a college professor stood in front of the room and talked at a group of students who took notes. Other tools consisted of a blackboard, chalk, and, perhaps if you were really high-tech, an overhead projector. Times have changed, and today’s college lecture halls are often wired for sound and video. The professor may project a PowerPoint presentation, slides under a microscope, or excerpts from a journal article. Some students may come to the lecture hall while others may participate in distance learning and watch a live stream or watch on-demand video of the lecture at their convenience.     Click for details...


Report: Streaming Video to Reach $27 Billion
Streaming video and music accessed through the Internet and mobile devices will generate $27 billion in revenue by 2011, according to an Insight Research report. In what Insight president Robert Rosenberg calls a conservative prediction, the report also projects 32 percent annual compound growth for the streaming media market.     Click for details...


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HBO Inks YouTube Deal
HBO HAS INKED A DEAL with YouTube to create a channel on the video-sharing site, reports E! The site will air highlights from some of the premium cable net's popular shows, such as "Entourage," "The Wire" and "Extras." It will also include full-length episodes of "In Treatment." No terms were disclosed, but HBO said it gives viewers a legal way to see clips online. Source: Media Daily News     Click for details...


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