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More Data in Support of Streaming Video
Google and AOL teamed up to commission a survey from TNS Media Intelligence, that shows favorable user and advertiser metrics for online video.   This is important to understand because it demonstrates the adoption and expectation of online video for people who are looking for more information about an advertiser's products and services. The trend is steadily moving more and more in favor of online video to help a business separate and differentiate themselves from their competitors in their marketplace. A few high-level data points are:   75% of users watch more online video than they did one year ago, and 52% expect to watch more over the next year. 78% feel online video ads offer as much or more capability than television to learn about an advertiser. 63% say they prefer video advertising in order to keep content free. The survey also measured response rates from online video, coming up with numbers similar to those in TKG's User View (results in past post).  Specifically 64% of the TNS study respondents claimed taking action after viewing online video. 44% went to a Web site, 33% to a search engine, 22% to a physical store, and 21% discussed with friends). This supports something we've said many times... online video combines the traditional strengths of video advertising (entertaining, informative, ability to elicit emotional response), with the direct response capabilities of the internet.   Copyright - The Kelsey group. All Rights Reserved.   Click for details...


Six of Ten Consumers Have Watched Online Video Ads
Some 59% of online consumers surveyed said they have watched online video ads, and more than half of those viewers said they took action (e.g., visited a website, bought something) in response to the ad, according to The Kelsey Group. The findings are from the “Online Video: A New Local Advertising Paradigm” report, part of the ongoing User View study of consumer usage of traditional and online information sources to find and locate local businesses.   Click for details...


Streaming Video Goes to College
Video advocates must continually work with (sometimes reluctant) professors to understand the power of video and to find a simple way to deliver it to students who are using a variety of equipment, software, and internet connection speeds.   It was just a generation ago that a college professor stood in front of the room and talked at a group of students who took notes. Other tools consisted of a blackboard, chalk, and, perhaps if you were really high-tech, an overhead projector. Times have changed, and today’s college lecture halls are often wired for sound and video. The professor may project a PowerPoint presentation, slides under a microscope, or excerpts from a journal article. Some students may come to the lecture hall while others may participate in distance learning and watch a live stream or watch on-demand video of the lecture at their convenience.     Click for details...


Price Trumps Everything For Online Shoppers
WITH UNCERTAINTIES ABOUT THE ECONOMY creeping into more and more holiday purchase decisions, a new survey of online shoppers finds that price trumps all. "Because newer online retailers can focus on market share and revenues and not profitability, they are an emerging threat for brick-and-mortar retailers," said Jason Meugniot, Guidance president and CEO. "Endless.com., for example, can give customers $5 for the privilege of shipping to them overnight. That makes it tough for a brick-and-mortar retailer, which may be generating less than 10% of growth online, to compete."   Click for details...


MySpace Advertising Surges News Corp. yesterday reported that advertising sales on MySpace, the Web's No. 1 social network, surged 87 percent in the fourth quarter, "primarily due to revenue growth for search and advertising," the company said. Fox Interactive Media, the conglomerate's online division, is now on pace to reach $1 billion by the end of 2008. Operating profit showed exponential growth, up from $1 million in 2006 to $23 million in 2007. Source: Business Week   Click for details...


HBO Inks YouTube Deal
HBO HAS INKED A DEAL with YouTube to create a channel on the video-sharing site, reports E! The site will air highlights from some of the premium cable net's popular shows, such as "Entourage," "The Wire" and "Extras." It will also include full-length episodes of "In Treatment." No terms were disclosed, but HBO said it gives viewers a legal way to see clips online. Source: Media Daily News     Click for details...


Ad Auto Dollars Driving To Net
WORLDWIDE AUTOMOTIVE ADVERTISING REVENUES WILL stay at the $40 billion level for the next four years, according to a recent survey by a Princeton research group. But the Kelsey Group says there will be a shift among the media for those dollars. One of the few growth areas expected is the Internet, climbing from 5% in 2007 to 13% in 2011. Overall, the Internet will grow 27.5% over four years to $5.3 billion.   Click for details...


Ad Spending On Social Networks Explodes In '08
Ad spending on online social networks worldwide will nearly double, to $2.2 billion in 2008 from $1.2 billion this year, according to an eMarketer study being released today. Most spending will come from the U.S., where social network advertising is projected to grow to $1.6 billion next year, from $920 million in 2007. MySpace and Facebook dominate U.S. social network advertising, claiming 70% of ad dollars. -     Click for details...


LinkedIn Gets New Web2.0 Makeover
The professional networking site LinkedIn on Monday announced a sweeping redesign of its Web site and a new developer platform that allows partners to build companion applications on their sites. In reaching out to external sites, LinkedIn is hoping to expand the reach of its members' professional networks, and, in the process, further entrench its position as the top online community destination for working professionals. LinkedIn is one of the fastest-growing social networks today, boasting a 189 percent jump in membership this October compared last October, and attracting about 1.1 million new members a month.   Click for details...


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Making Sense Of Social Media Social media can be a bit daunting if you don't take a moment to make sense of it all. Each week there are more companies being funded and more mergers and acquisitions taking place as companies attempt to make sense of it all, but sometimes you want them to (quoting the Talking Heads) "Stop Making Sense" and just help us understand what's going on here. To understand the landscape you need to break social media down into its elemental pieces. As I can see it, social media as a blanket term is the one category that overlaps the most with other categories in emerging media, further making it difficult to sort through.   Click for details...


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