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Video Search & Relevance: Important Bedfellows
As I wrote in last month’s column, video offers enormous opportunity for local SMBs (Small/Mid-sized Businesses) to market online more effectively. Admittedly, some folks differ with that point of view. For example, one commenter wrote that “although the technology exists for businesses to deploy video online, SMBs can’t compete with big brands on creative work.” This person argued that it will take more than lowering the barrier-to-entry cost of video for SMBs to compete with bigger brands. I beg to differ. Why? From what we have seen, successful online video advertising involves more than glitzy, expensively-produced commercials. Successful video ads offer relevant, informative, and authentic content about a brand, product, and service: In short, the type of content that search engines love. Also, SMBs have the mobility, which larger competitors may lack, to optimize and adjust their videos for greater relevance, ultimately making them even better for search engines.   Click for details...


Class Act: The Future of Educational Video?
It's time digital media becomes an adjunct to writing for college students and instructors, and schools, colleges, and universities should provide basic audio and video production skills.   You’re watching an online video. The scene is dimly lit. There’s just a single harsh light on our subject’s face in extreme close-up. The sound, while understandable, is full of popped Ps and distorted peaks. Is this a sequel to the Blair Witch Project, or a video podcast for Political Science 101? Or is this the future of educational video? The do-it-yourself approach to video has taken the internet by storm, and more instructors and students are taking up the call to use digital media to enhance learning.   Click for details...


Graphic Charts & Stats Supporting Streaming Video Below are various charts, graphs, and statistics that will help you get a solid understanding of how the U.S. marketplace is adopting Online Video.   U.S. Streaming Video Market Overview    Demographic Profile of U.S. Internet Users Who've Streamed Online Video   75% of Internet Users Viewed Online Video - nearly 2.5 hours per viewer   Key U.S. TV and Internet Metrics       Click for details...


Report: Streaming Video to Reach $27 Billion
Streaming video and music accessed through the Internet and mobile devices will generate $27 billion in revenue by 2011, according to an Insight Research report. In what Insight president Robert Rosenberg calls a conservative prediction, the report also projects 32 percent annual compound growth for the streaming media market.     Click for details...


Video Marketing - Developing a Video Squeeze Page With High Conversions
Have you heard the statistics yet that 51% of Google searchers in 2007 were looking for video? That's a statistic we simply cannot ignore. And if you're an internet marketer, the time is TODAY to start to capitalize on video marketing into YOUR traffic arsenal. While there are other methods of video marketing which include youtube videos, demos, training videos, and walk-ons, a squeeze page video is what is used to turn a web site visitor into a potential customer. In other words a LEAD.   Why use video rather than text? The answer is simple. Higher conversions which range from 7 to 10 X higher than text and images alone.       Click for details...


Nearly 60% of Consumers Surveyed Watch Online Video
According to The Kelsey Group Increased consumer response to online video is driving the development of cost-effective options for local and small-business advertisers. Princeton, NJ (May 24, 2007) -- In the latest wave of The Kelsey Group’s User View study, 59 percent of those surveyed claimed to watch online video, and more than half said they engage in some sort of response activity, such as visiting a Web site, going to a physical location or making a purchase. The study’s findings are highlighted in a new report by The Kelsey Group titled, “Online Video: A New Local Advertising Paradigm,” which credits the popularity of YouTube with bringing online video watching to mainstream audiences.   Click for details...


Six of Ten Consumers Have Watched Online Video Ads
Some 59% of online consumers surveyed said they have watched online video ads, and more than half of those viewers said they took action (e.g., visited a website, bought something) in response to the ad, according to The Kelsey Group. The findings are from the “Online Video: A New Local Advertising Paradigm” report, part of the ongoing User View study of consumer usage of traditional and online information sources to find and locate local businesses.   Click for details...


U.S. Local Online Video Advertising Market to Reach US$1.5 Billion by 2012, According to The Kelsey
SMBs expected to allocate 11.6% of their online budgets to video advertising by 2012, driven in part by compelling consumer adoption and conversion rates.   Princeton, NJ (June 25, 2008) - According to The Kelsey Group's U.S. Local Video Forecast (2007-2012), local online video ad revenues will experience significant growth during the forecast period, increasing from US$10.9 million in 2007 to US$1.5 billion by the end of 2012, representing a compound annual growth rate (CAGR) of 167.8 percent. The firm expects video ad products to command 11.6 percent of the online advertising budgets of small and medium-sized businesses (SMBs) by 2012 (CAGR: 124.5 percent).   Click for details...


Streaming Video Goes to College
Video advocates must continually work with (sometimes reluctant) professors to understand the power of video and to find a simple way to deliver it to students who are using a variety of equipment, software, and internet connection speeds.   It was just a generation ago that a college professor stood in front of the room and talked at a group of students who took notes. Other tools consisted of a blackboard, chalk, and, perhaps if you were really high-tech, an overhead projector. Times have changed, and today’s college lecture halls are often wired for sound and video. The professor may project a PowerPoint presentation, slides under a microscope, or excerpts from a journal article. Some students may come to the lecture hall while others may participate in distance learning and watch a live stream or watch on-demand video of the lecture at their convenience.     Click for details...


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The Business Face of Social Networking
You’ve got a Web site, a blog, and maybe even an RSS feed. Think you’re done with Web 2.0? Think again. Social networking sites—community-driven Web sites that aim to connect friends and colleagues into an interwoven fabric of a network—should be next up on your business agenda. The sites can help you find referrals, vet ideas, get advice and more—usually for free.   When it comes to social networking for business, we’re not referring to MySpace, FaceBook and other online popularity contests where teens and 20-somethings (plus 30-somethings who wish they were still 20-somethings) post embellished or embarrassing tidbits about themselves in the name of “connecting” with friends and strangers. (Though it doesn’t hurt to have a presence there, if that demographic is your target market).    Click for details...


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